The COVID-19 pandemic has expedited the trend of e-commerce stores surpassing traditional brick and mortar stores in sales. This is due to several reasons:
Convenience: E-commerce stores enable customers to shop from the comfort of their own homes, eliminating the need to visit a physical store.
Global outreach: E-commerce stores have the potential to reach customers worldwide, while brick and mortar stores usually cater to a local or regional customer base.
24/7 accessibility: E-commerce stores are always open, allowing customers to shop at any time, while brick and mortar stores have limited hours of operation.
Lower overhead costs: E-commerce stores typically have lower overhead costs than brick and mortar stores, which can result in lower prices for customers.
Personalization: E-commerce stores can utilize data and analytics to customize the shopping experience for each customer, providing targeted product recommendations and promotions.
It should be noted that while e-commerce stores offer numerous benefits over brick and mortar stores, there are still certain types of products and services that may be better suited for physical stores, such as those that customers prefer to physically experience before making a purchase.